Started in a Hyderabad kitchen; now shipped across India.
— Press & media desk
Press &
media.
The story, the numbers, and the assets — everything a newsroom needs to write about India's monk-fruit sweetener, in one place.
- 2022founded, Hyderabad
- 2,847kitchens, and counting
- 2hero products
— Story angles
Five ways into
the story.
Pick an angle to pull the short brief. It links straight to the page with the proof, photos, and context behind the pitch.
A generation reading the back of the pack is changing how sweetness enters chai, coffee, and dessert. swt. sits at that pantry shift.
The new pantryStory angle · culture desk
Explore angle- The new pantry
- Sugar, rethought
- The chai test
- D2C with proof
- The open ledger
— Fast facts
The brand, in
numbers and dates.
With a satellite studio and trade team in Bengaluru.
Lab-tested mogroside levels on every batch we ship.
Liquid monk-fruit drops and the 1:1 baking pouch.
Homes, cafés and bakeries pouring swt. into the everyday.
Mogroside V is roughly 200× sweeter than cane sugar.
— Brand assets
Everything, ready to
place on the page.
High-resolution product and founder imagery, free to use in editorial coverage of swt.
Brand pack shot
1:1 pouch · transparent-ready PNG
Product range
Drops + pouch · lifestyle set
Founder portrait
High-resolution headshot
Hero drops shot
Marketing still · amber dropNeed a logo lockup, a specific format, or an interview slot? The media desk turns deadline requests around in one business day.
— Media contact
Writing about swt.?
Start here.
Tell us your outlet and deadline and we'll send quotes, founder availability, and print-ready assets — fast.
